Search Engine Optimization – SEO Services
You may think it’s hard to get the best organic search engine rankings for your website if you’re not an expert at search engine optimization (SEO). If you just keep it simple and concentrate on the most important thing you need to know – on-page SEO Services – you’ll be well on your way to higher-level rankings.
On-page SEO refers to the things you do to optimize, and the content you include on individual pages of your website in order to get higher search engine rankings, and improve the quantity and quality of your click-throughs. Successful on-page SEO will even improve the quality of your website, and provide a much better experience for your site visitors.
Below are some elements of on-page SEO you should get familiar with, and put into practice.
Avoid cumbersome, overly long URLs whenever possible, and include keywords.
Strive to match the first part of your title tag to your keyword if possible. At least try and get it as close as possible.
Meta Tags Matter
Sure, meta tags may be a paler version of their former self, but they should not be completely ignored. Including a short synopsis of your website in the Meta Description should be included as part of your SEO plan.
DESIGN and LOAD TIME
Responsive design is web architecture that modifies itself on the fly for optimal viewing on all devices. If your site is not responsive, Google will not be happy. Besides that, you want to provide the best experience for all of your users, whether on computers, tablets or mobile phones. You also need to make sure your site loads as quickly as possible (no longer than 4 seconds) so you don’t lose anyone who gets frustrated waiting. Slow-loading sites anger the Google gods too.
It may sound counter-intuitive, but a longer copy is best in terms of ranking. Your copy needs to be engaging, however, no matter how long it is, and well written. Your keywords should appear as close to the beginning as possible, and also synonyms of the keywords (LSIs) and long-tail keywords (2-3 word phrases related to keywords) should be used throughout the content. Search engines use these things to judge and rank your content. Other on-page SEO musts for your pages are images, videos, plenty of links (to external sites, internal pages, and social media).