Website owners and developers typically look to freelance writing services for content, articles, and blogs for their websites. Certainly, they would prefer to pay as little as possible for this service so they can use most of their resources for site development and SEO services. This is a very interesting point of view when you consider that Google and other search engines do not rate websites based on design, but on content. In fact, one page of content can easily be responsible for a site moving up in the rankings rather than a slider or RSS feed. This is not meant to disparage web developers in any way because the site’s attractiveness has a lot to do with how long a visitor will stay and read the content.
Development versus Content
This shouldn’t even be a contest, should it? How can one hold more importance than the other? When you think of a web site’s framework as the framework for a home, and then the content as the curtains, carpet, and furniture, how can you have one without the other. If you want to imagine a website without a decent framework, look at Craigslist. Although the site is 100% useful and has many, many visitors, it couldn’t be less attractive. It’s all content and no framework. In the alternative, have a look at Healthcare.Gov. The site is all framework and very little useful content. In my opinion, it’s fair to say that having one without the other results in a website that is not balanced and less useful than it could be. Will visitors bounce on a site that is unattractive? Yes. Will visitors bounce on a site that doesn’t have relevant content? Absolutely!
The Content Contradiction
Unless a website is used specifically for employees of a business or members of an organization, how it ranks in the search engines is typically the most important thing. We all know that no one is going to find your site without indexed content that will be returned as relevant during a search. If you’ve posted something you’re not proud of, don’t worry about it because unless it lands on the first page of your search engine, no one is going to see it.
If you, as a site owner or developer, decide to purchase the cheapest content out there that is typically full of grammatical errors, misspelled words, and punctuation errors, the content will contradict the framework of the site. There’s a reason they’re called content mills.
Freelance Writing Services
On the other hand, if you, as a site owner or developer, elect to purchase the best content out there that is relevant, grammatically correct, and well written, your site may rank much higher even though the framework is unattractive and flawed. I guess the bottom line is that it is the content that will make or break the website’s rankings. So remember, you get what you pay for.